Brandforce led the development of the Brown Thomas VISA™ Credit Card product and the Encore Rewards™ loyalty programme. Twenty years on, Brandforce continue to manage the programme with over 50 Partners. Brandforce’s responsibilities include Partner recruitment and contract negotiations, ongoing partner management, mystery shopping, customer service, marketing and technical support, prize promotions and reporting.
Since Priceless.com launched in Ireland in 2013, Brandforce have been Mastercard’s agency on the ground. Brandforce curate and run exclusive offers and experiences with merchant partners; support on sponsorship campaigns; manage platform content, copy-writing and CRM, plus performance reporting and more.
As a long-standing supplier to the Ryanair Group, Brandforce deliver specialist creative, development, production and distribution services for the inflight product range. In addition, the team support across corporate events, logistics and internal comms.
Website Privacy Statement
Brandforce Ltd is committed to respecting and protecting your privacy. We wish to be transparent on how we process your data and show you that we are accountable with the GDPR in relation to not only processing your data but ensuring you understand your rights as a client.
It is the intention of this privacy statement to explain to you the information practices of Brandforce Ltd in relation to the information we collect about you.
For the purposes of the GDPR:
Please read this Statement carefully as this sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.
Who are we?
We are a private limited company registered in Ireland (CRO number 320853) and operating since 2000. We offer a range of services to include event management, loyalty solutions and order fulfilment for our own clients.
Our Data Protection Officer / GDPR Owner and data protection representatives can be contacted directly here:
Purpose for processing your data:
When using our contact form you will be asked to enter personal information such as your name and contact details.
We use these details to process your request and may use these to contact you for further information or answer your request.
When using our contact form the information you submit is stored in our website database (encrypted) as a back-up for a period of 15 days after which it is deleted automatically.
The original enquiry is sent to our offices by email and falls under our emails retention policy.
We have taken extra steps to insure the data you provide us with is dealt with in a safe manner:
Our site is hosted on SSL (secure socket layer) which means communications between the site and server are fully encrypted (for instance when you submit a contact form)
Emails sent to us by our site are sent via TLS (Transport Layer Security)
Please note that:
Why are we processing your data? Our legal basis
In order for us to reply to your enquiry Brandforce Ltd need to collect your personal data. Our reason (lawful reason) for processing your data under the GDPR is:
In any event, Brandforce Ltd are committed to ensuring that the information we collect and use is appropriate for this purpose, and does not constitute an invasion of your privacy.
How will Brandforce Ltd use the personal data it collects about me?
Brandforce Ltd will process (collect, store and use) the information you provide in a manner compatible with the EU’s General Data Protection Regulation (GDPR). We will endeavour to keep your information accurate and up to date, and not keep it for longer than is necessary.
Who are sharing your data with?
In the case of general enquiries we do not share your data. In the event where you would become a customer we may pass your personal data on to third-party service providers contracted to Brandforce Ltd in the course of dealing with you.
Any third parties that we may share your data with are obliged to keep your details securely, and to use them only to fulfil the service they provide on your behalf.
When they no longer need your data to fulfil this service, they will dispose of the details in line with Brandforce Ltd procedures or their internal procedures.
The third parties that we may pass your personal data to are:
We have issued all our third party processors with a Data Processor checklist asking them GDPR specific questions
If we transfer personal data to a third party or outside the EU we as the data controller will ensure the recipient (processor or another controller) has provided the appropriate safeguards and on condition that enforceable data subject rights and effective legal remedies for you the data subject are available.
Data subject rights:
Brandforce Ltd facilitate you, our clients, rights in line with our data protection policy and the subject access request procedure. This is available on request.
Your rights as a data subject:
At any point while we are in possession of or processing your personal data, you, the data subject, have the following rights:
All of the above requests will be forwarded on should there be a third party involved as we have indicated in the processing of your personal data.
Additional information we are providing you with to ensure we are transparent and fair with our processing:
Retention of your personal data
Data will not be held for longer than is necessary for the purpose(s) for which they were obtained. Brandforce Ltd will process personal data in accordance with our retention schedule. This retention schedule has been governed by our internal governance.
In the event that you wish to make a complaint about how your personal data is being processed by Brandforce Ltd or how your complaint has been handled, you have the right to lodge a complaint directly with the supervisory authority and Brandforce Ltd data protection representatives Data Protection Officer / GDPR Owner
If we intend to further process your personal data for a purpose other than for which the data was collected, we will provide this information prior to processing this data.
Your privacy is important to us. If you have any queries, questions or comments regarding this Statement, please do not hesitate to contact us.